I quickly grew our last business Instagram account to 25,000 followers. It looked impressive, but the actual business results told a very different story. Here’s exactly what I did, what worked. and what I’d do very differently this time.

People aren't just Googling anymore. They're asking ChatGPT, using AI search and searching in longer, more specific ways. Here's what that means for your website, your content and getting your business found online.

Robyn has spent 30 years doing things her own way, and somehow she still feels cooler than almost everyone else. After seeing her live in Toronto, I started thinking about why we all still love her so much. And, of course, my marketing brain kicked into gear.

After 20+ years in marketing and five years running my own businesses, I approached starting Eighth Era with a very clear idea of what mattered and what could wait. Here's exactly how I built the brand, story, website, email list and systems behind my new business.

I absolutely bloody love AI. I use it every day in my business and my life. But I don’t give it my brain. Here’s how I use AI to think better, work faster and make running a business easier, without outsourcing the experience, judgement and opinions that make my work mine.

Starting again at 44 wasn’t the plan. But I’m not starting from nothing. I’m starting from 20+ years of experience, a lot of lessons, and a much clearer idea of the business I want to build. Welcome to Eighth Era.